Zoe Walker
Available

Zoe Walker

Digital Marketing GraduateAberdeen, United Kingdom
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Luba Ndibali
Anastasia Davelopoulou
Louise Crowe
Zoe Walker
Available

Zoe Walker

Digital Marketing GraduateAberdeen, United Kingdom
Work history
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    Food & Beverage AssistantThe Adam Lounge
    Aberdeen, United KingdomPart Time
    Offering proficient food and beverage service, efficiently handing cash transactions, ensuring smooth closes and locking up each evening. I strive to create a consistently positive experience in every interaction and ensure all feel welcome.
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    Social Media Content CreatorNuart Aberdeen
     - Aberdeen, United KingdomFull Time
    Returned on request of Aberdeen Inspired to work on the world-renowned Nuart Aberdeen street art festival. Working with the artists, the production team and theAberdeen ecosystem to deliver a campaign to support one of the worlds largest street art festival’s. Operating as a content creator for both Aberdeen Inspired and Nuart Aberdeen socials played a significant role in raising awareness of the festivals profound cultural impact on the city. Day to day roles included sharing press releases to socials , writing compelling copy, filming and editing reels. Additionally, my role enabled my participation in numerous workshops and projects which engaged the city from school pupils to the Lord Provost. These were often held after work hours or during weekends, Each day unique, I spent every day in different locations engaging with new individuals.
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Education
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    Digital MarketingRobert Gordon University
    Aberdeen, United Kingdom
    Fortunate to be accepted in to the firstDigital Marketing undergraduate degree in Scotland. The course provided an extensive insight into both the creative and analytical aspects of modern marketing. Coursework included working with three separate live clients, creating and pitching social media strategies both individually and collaboratively. These campaigns focused on aspects such as SEO, customer engagement, paid for and organic approaches to marketing. My dissertation explored the impact of User-Generated Content on purchase intention among Gen Z. The project highlighted the significance of authenticity and video content as an impactful tool in marketing strategies.