About me
Zoha is a multidisciplinary creative & designer based in London. She graduated in 2017 and since then has successfully turned her biggest hobby into her profession - being creative. She has about 5 years industry experience spanning from small startups to the big corporate, particularly in the fashion & beauty realm. She has a strong belief in design & creative direction as a problem-solving tool, and by combining strategy with design means there is always a purpose to what she creates.
Portfolio viewable upon request.
Work history
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Stylist & Creative DirectorSelf Employed
London, United KingdomFull Time
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Brand CreativeALIGNE
- London, United KingdomFull Time
CREATIVE & CONTENT
• Leading and executing all creative direction and multi-channel design across email, online, organic and paid marketing, print & press collateral, packaging, UI/UX design, campaigns and photography.
• Acting as brand guardian and working with the MD on a wider brand strategy
• Assisting the Content Team with curating and creating content and copy
• Responsible for running the Instagram & designing the feed
• Responsible for designing, building, proofing and scheduling of weekly newsletters
• Liaising with external PR, Affiliates & Paid Marketing agencies on design marketing solutions
• Responsible for retouching all brand photography
• Assisting the Senior Fashion Designers in completion and retouching of seasonal line-sheets
• Assisting Head of Partnerships in press clipping reports and brand books to be sent to wholesale partners
• Responsible for product packaging design, and working directly with Production Manager to ensure correct execution
• Designing print collateral involving press boards, brand books, invites and stationary with a strong understanding of print processes and preparing files for print
• Creating professional and elaborate pitch decks and legal documents to be presented before major stakeholders and external meetings
• Reporting directly into the MD and Senior Content team as well as collaborating with wider teams across the company
ART DIRECTION & STYLING
• Responsible for the new creative direction and styling of ecom photography, whilst adhering to tight budgets
• Commissioning, sourcing and casting specialists, such as hair and makeup artists, photographers, models and studios that resonate with the creative direction
• Managing and directing all staff and models on set
• Styling during shoots including steaming, pinning and fitting clothes onto the models
• Responsible for picking selects, editing and retouching the imagery for final upload onto the site
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Skills
- Retouching
- Graphic Print
- Brand Creative Strategy
- Brand Design
- Motion Graphics
- Digital Design
- Video Editing
- Adobe Creative Suite
- Styling
- Creative Art Direction
Education
Graphic Design and Visual CommunicationShillington
- London, United Kingdom
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Summer SchoolEwha Womans University
- Seoul, South Korea
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