Work history
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Marketing Communications SpecialistLeo Innovation Lab
DenmarkFull Time
At Leo Innovation Lab we focus on all the aspects of everyday life that can affect someone living with skin conditions – and develop and integrate solutions and services to meet their needs.
My focus at the Innovation Lab is HelloSkin – our E-commerce store which is focusing on serving the needs of people with skin conditions. But the real goal for HelloSkin is beyond that. Powered by a global network of people living with sensitive skin, we use data to figure out what works for different people, living with unique conditions, and over time we want to use this knowledge to guide people with a personalised combination of products designed to control their symptoms over a lifetime.
As a Growth Hacker my tasks include building and engaging the user base of HelloSkin.
- User Acquisition & Retention – Working with different creative campaigns to engage our potential and/or existing customers. Goal is to educate and show the core values and beliefs of HelloSkin, while building the brand stronger.
- On site campaigns and promotions - Managing weekly or monthly promotions on our product lines. Goal is to introduce new products to our customers, and educate them about the existing ones. Using content marketing, social media ads and email newsletters to promote our campaigns.
- Email Campaigns – Optimise email campaigns to increase click-through rates, to minimise list decay and unsubscribes while increasing the productivity of our email sends.
- Automated email flows - Building and improving our email flows for different markets and segments.
- Content Marketing – Use creativity and different content marketing tactics to reach, engage and motivate our target audiences.
- Visual Communication – Design and create marketing materials for campaigns and for internal use – Expertise in Adobe Photoshop, Illustrator, Indesign
- Growth Experiments - Implement tactical growth experiments to drive learnings and develop reusable playbooks that achieve growth and targets.
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Social Media InternCitrusMedia
- DenmarkFull Time
As a social media intern I was working and reporting to the Social and Media manager. My daily tasks included supporting the social media campaigns, assisting on shootings, research, taking photographs (mostly for social media) and any ad hoc assignment from the project managers. During my internship I was working with Marc Jacobs and One Mobile campaigns
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Skills
- Fashion
- Advertising
- Events
- Marketing PR
- Visual Arts
- Art Direction
- Drawing
- Account Management
- Brand Management
- Design
- Project Management
- Illustrator
- Indesign
- Photoshop
- Digital Social Media Strategy
- UX
- Advertising Content
- Facebook Advertising
- Email Campaign
- Automation Marketing