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At Leo Innovation Lab we focus on all the aspects of everyday life that can affect someone living with skin conditions – and develop and integrate solutions and services to meet their needs. My focus at the Innovation Lab is HelloSkin – our E-commerce store which is focusing on serving the needs of people with skin conditions. But the real goal for HelloSkin is beyond that. Powered by a global network of people living with sensitive skin, we use data to figure out what works for different people, living with unique conditions, and over time we want to use this knowledge to guide people with a personalised combination of products designed to control their symptoms over a lifetime. As a Growth Hacker my tasks include building and engaging the user base of HelloSkin. - User Acquisition & Retention – Working with different creative campaigns to engage our potential and/or existing customers. Goal is to educate and show the core values and beliefs of HelloSkin, while building the brand stronger. - On site campaigns and promotions - Managing weekly or monthly promotions on our product lines. Goal is to introduce new products to our customers, and educate them about the existing ones. Using content marketing, social media ads and email newsletters to promote our campaigns. - Email Campaigns – Optimise email campaigns to increase click-through rates, to minimise list decay and unsubscribes while increasing the productivity of our email sends. - Automated email flows - Building and improving our email flows for different markets and segments. - Content Marketing – Use creativity and different content marketing tactics to reach, engage and motivate our target audiences. - Visual Communication – Design and create marketing materials for campaigns and for internal use – Expertise in Adobe Photoshop, Illustrator, Indesign - Growth Experiments - Implement tactical growth experiments to drive learnings and develop reusable playbooks that achieve growth and targets.
As a social media intern I was working and reporting to the Social and Media manager. My daily tasks included supporting the social media campaigns, assisting on shootings, research, taking photographs (mostly for social media) and any ad hoc assignment from the project managers. During my internship I was working with Marc Jacobs and One Mobile campaigns
At Café NEXT I worked with ATL, BTL and PR campaigns. As it is one of the biggest creative agencies in Hungary, I had the opportunity to work within several different areas of marketing communication, mainly print campaigns, Facebook promotions, website and online strategy creation, hostess promotions, EDM campaigns. I was also working on shooting commercials, videos and recording radio spots. Our main clients included Porsche Hungary (Audi, Skoda, Seat). My daily tasks included communicating with our clients and subcontractors, brain-storming meetings, managing my own projects working together with the creative department. I was preparing presentations for our clients in Hungarian and in English. My main responsibility was to manage monthly campaigns for our client, Vision Express. The campaigns contained approximately 50 outdoor appearances (mostly in Vision Express shops and shopping centres), radio spots, supported with EDM, Facebook posts and refreshing information on the website.
Working in one of the digital project manager teams of HPS, I got acquainted with the areas of digital communication, such as social media, websites, microsites, applications, online promotions, etc., and learned how to work together with the developer team. My daily responsibilities included communicating with our clients, preparing statistics for our own use and for our clients, reporting to the head of the digital division, attending conceptualizing meetings, managing my projects working with other divisions (creative department, event division, ATL division).
I was responsible for managing small offline campaigns inside the company for client such as, Ford Hungary. I was translating presentations and contents for our campaigns to our international partners, and I was monitoring the social media appearances of other advertising agencies.