Work history
Account Director
• Led creative and supervised large-scale integrated campaigns across TV, radio, print, digi-tal, social, POS and OOH projects across the globe (up to 75 markets)
• Built strong relationships with the client and partner agencies at a senior level via understanding their business challenges and opportunities to tailor the business offering
• Worked with senior client stakeholders and creative agencies on strategy and understanding of research.
• Played key consultancy role for the client and agencies for new campaigns launches to en-sure successful global campaign roll-out
• Managed new client implementation & education on the new model and process
• Held reviews with clients to ensure satisfaction and improvement on product offerings
• Actively sought up and gained new business opportunities
• Responsible for financial reporting, account plan, forecasting, healthy P&L and cashflow
• Assisted with and supported sales team on new business pitches
• Led and mentored an account team of 4 to ensure that strategy is implemented in a timely and effective manner and that day-to-day operations run smoothly
• Developed a series of training materials for account management teams across business to ensure best work practices are adhered to and leveraged in order to build high performing teams
• Co-delivered induction training and part of Internal trainer network
• Engaged in internal initiatives such as Employee engagement to enhance work environment
Senior Account Manager
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• Managed, led and supervised large-scale integrated campaigns across TV, radio, print, POS and OOH projects across ENA, LAPAC (up to 60 markets)
• Ensured brand guardianship across BTL & ATL communications
• Held responsibility for taking and executing client’s briefs with respective departments
• Managed complex and creative adaptation projects for the clients advising on most cost ef-fective way for the client and the company
• Ensured the right departments are involved in the project at the right stage of its development
• Ensured on budget and timely delivery of projects
• Managed production teams (print, TV, language) up to 10 people and AM teams (3 people) whilst ensuring on budget and timely delivery of projects
• Set up and regularly reviewed account process and procedures to ensure smooth, effective and cost efficient running of the account
• Built strong partnership and advisory relationship with agencies and client for executions of upcoming campaigns
• Developed, nurtured and cultivated good working relationships with stakeholders
• Managed client’s expectations and ensured that any issues are anticipated and proactively dealt with
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Skills
- Advertising
- Film
- TV
- Businesses Development
- Account Manager
- Account Management
- Business Development
- Client Services
- Management
- Marketing
- Pitching
- Problem Solving
- Project Management
- Relationship Management
- Office
Education
History
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HISTORY
English Language History
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ENGLISH LANGUAGE & HISTORY