A Fresh Take: Reimagining Charli XCX’s 'BRAT' Campaign in Roblox
https://open.substack.com/pub/betweenmusicandgaming/p/an-alternative-idea-for-charli-xcxs?r=2yll5j&utm_campaign=post&utm_medium=web
I thought of an original concept on how Charli XCX's BRAT album could have had an even bigger impact in Roblox. I'm aware of the 'Dress To Impress' collab, but here's what I think may have made an even bigger impact 👨🔬
If your feed wasn't lime-green enough - imagine fan-driven, impromptu raves through a bottom-up digital campaign that mirrors her real-world success. Thoughts welcome as ever!
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