Anyone experienced this? We designed a campaign, handed it to a media agency, but layout changed. Is this common or how to keep consistent?
Has anyone experienced this? We recently designed a campaign with our in-house team and shared it with a media agency to develop all the resized applications for digital and offline applications. However, once they started working on it, we notice the layout has changed quite drastically from the original design. Is this a common issue when handing over creative to external agencies, and how do you handle it to maintain design consistency?
Replies4
- @James Murphy you covered it perfectly! I have been on both sides and it does come down to this - the creative piece should be flexible enough and both sides has to comunicate
- Commenting from a creative perspective... A good creative should be flexible across all its formats, even if layouts change, the idea should be consistent. Chances are your audience will engage with a campaign in multiple formats/environment’s at different times.Possibly a communication breakdown between you and the agency involved?, or the original campaign wasn't flexible enough for all formats? Regardless, this should of been communicated prior to any roll out.The question is does the final formats communicate the right message still? Or has the idea completely broken down? That might be a bigger issue.
- Hello June,I would say some mistakes made both sides:- it seems you weren't enough specific what should stay consistent, quite often the best way is to create a guide- the media agency should have the experience to ask you what u wish to keep consistentSo it seems like something easily can be changed by communication but also not just their fault or your fault. I would suggest to be honest and aks for change between aknowledging mistakes made on your part.
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