Anyone who sells prints of their work, what size do you find sells best (A4, A3, A2 etc)?

And what do you find is a fair price?

Replies7

  • Hey, for me I'd say A5/A4 are best, especially if you're starting out. Eventually you'll know which your bestsellers are and you'll probably find there's demand for them at larger sizes. To keep costs down I'd start with smaller sizes and see what's popular, people will ask if they want something bigger and you can charge them accordingly for bespoke sizes, or tell them it's on the horizon but not available at the moment. Above all make it managable for yourself. You don't have to offer everything all at once.

    As for pricing, there's a lot of factors to consider, paper, ink, packaging, postage, are you printing or are you outsourcing? Find poeple who are using your materials and methods and see what they're charging. Look at load of poeple, do the maths for how much just producing the print cost, then add for your time and see what figures feel acceptable for now. You can always rasie your prices down the line. Costing is genuinely hard to work out, don't be afraid to reach out to peers and discuss it wih them. Some people don't like to reveal where they source materials and how they cost stuff, but plenty of people are happy to share this kind of info, try not to be put off.


  • I'd say it really depends on your business model and who you're trying to attract. Offering prints in more than one size has the benefit of opening your works up to a wider market as not everyone has the wall space (or indeed budget) for an A1 or larger artwork.
    To answer your question directly, in my experience my small/med size prints have sold better - I offer my works in 8x12 16x20 and 24x36 sizes, but ultimately I'd say scale is an inherent component of any artwork - some images work better large, some small, etc, so you should never ignore that in favour of pricing.

    Finally, on the "fair" price point - there really isn't one. I assure you you'd be able to find photographers at a similar career stage as yourself selling work way cheaper and likely way more expensive than where you'd consider pricing yourself. I'd encourage you to have a look at some galleries and see where the prices are at for people at a similar stage, as well as going direct to photographers you follow and their print stores and using that as a guideline. You should also be aware of editioning and the implications of that, as well as your costs of production, quality of finish and packaging, etc. Essentially what I'm saying is, it's entirely up to you, but you should be mindful of the market and try and meet it - it's also way healthier in terms of investment potential to underprice your work rather than overprice it, as you should aim to never lower your prices.
  • Hiya!! I would say A4 and A3. Majority of my stuff is A4 size ;-)

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