Calling Google Ads/Analytics experts! Need help with disparity in CVR stats from Google Ads vs our actual new customers/conversions...
OK, so I'm a complete novice at this so far. I work at a SaaS start-up and we've been running some test Google Ads...
Google Ads is saying that we've got X number of conversions per week, but this number is usually DOUBLE what our actual conversions are when we look at the the number of new customers per week...
Are we doing something wrong? Why are the Google Ads stats so different to our actual CVRs?!
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