Do you believe it’s necessary for a young brand to be on social media? What could be the alternatives ? Is SM marketing unavoidable ?
I’m really tired of the social media landscape where you have to conform in someways but still have to be different at any price to be seen. I don’t find anything new or exciting about it anymore.
I was wondering what could be the alternatives for a young brand to be seen without social media. It used to be all about brick and mortar presence and press presence but is that still relevant today?
I would love to hear your opinions ;)
Replies7
- And always turn your ‘number of likes’ option off! :)
- Hi @Quentin MurazI know you posted this question almost a year ago but I thought I’d share my view anyway.Most of these replies say no to social media because of the superficiality of the platforms, which I understand, but having some kind of online presence is so important, and to be honest social media is the easiest way to do so.Connecting with the net levels of consumers is very important when launching your own fashion brand and these consumers are mainly on social media.The key difference I would suggest is to build meaningful connections. Social media was initially to CONNECT with people, so if you bear that in mind, as opposed to mindlessly increasing your likes and followers, social media isn’t that bad of an environment! It’s great for brand awareness and bonding with your ideal customers, but only if you maintain a positive mindset and don’t put so much emphasis on the numbers.Building authentic & mindful connections will do wonders for your brand.
- Very interesting question by the way :)
- I think that with the right SEO and digital marketing strategy, no. I hope that fashion will start to move away from marketing through social media following Bottega Veneta’s departure from Instagram
- @Quentin Muraz Pleasure! This is my passion and my motor, I will always fight for showing reality and what it actually takes to be there, and the responsability it comes with it. I'm going to DM you about your audience ;-)
- @Greta Beccarello Thank you very much for your reply, it’s like you’ve read my mind.I’ve worked on projects before where I felt like I had to conform to a platform and it just killed my confidence. The vanity metrics craze is so useless imho I felt like I didn’t belong. The thing is I have yet to find a place where there is the right audience. That’s the struggle tbh.
- hi @Quentin MurazI'd say NO to standardising your presence, and trying to be somewhere just for the sake of being there. It's the worse way to approach this, because you'll never represent value and would end up worrying about numbers, followers and the superficial ROIs.But I'd say YES to finding a channel, or your own way, to be present and to be there for the brand's audience.It's about time we take a stand and decide to do things a little differently - don't listen to the gurus that tell you how to get 10K followers in a month. Lean back and look at what the business needs, and how it can best serve the people who benefit from it.Greta
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