Hello!! I wanted to ask the following : What's is the future of PR and what skills you think a PR specialist should be successful in?

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  • Hello Melis,

    I'm not experienced in PR enought to answer thoroughly but I would recommend to check out @Lucy Werner she is a role model and trailblazer in PR and she also wrote the wonderful book: Hype Yourself: a no-nonsense PR toolkit for small businesses. I believe that small businesses are the future and that supporting them in this time of pandemic is crucial. Buying the book from a small independent book store would be a great start. I hope this helps and that the book inspires you,

    All my best

    Sarah


  • I think it's vital to have good contacts in a range of industries but also be confident with new technology. The pandemic has changed so much overnight and ways of working have meant flexibility and adaptability have been

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