Hello! I wondered if anyone had any recommendations for good books on copywriting? Thank you :)

Replies4

  • Hey Ella, some book suggestions below. But I also recommend looking in unexpected places, too. Song lyrics are incredibly impressive when you look at them in isolation. Look at the greats - Bob Dylan, Dollar Parton, IDLES, Patti Smith.

    I'd say the same about watching great movies with the subtitles on. Things directed by Tarantino would be first port of call.

    Spoken word poets are also great places to study - check out Hollie McNish and Kate Tempest.

    Some stuff I've written over the years may be useful, too:

    https://the-dots.com/projects/teaching-487385

    BOOKS (some more about being a creative than specifically copy):

    How To Win Friends and Influence People

    Hey Whipple Squeeze This

    How To Make It As An Advertising Creative

    Anyone Can Work in Advertising

    Anything and everything by Dave Trott

    Anything and everything by David Ogilvy

    Anything and everything by Mary Wells

    Anything and everything by George Lois
    verything by David Ogil@Hana Tanimurav

    The Advertising Concept Book

    Hacker, Maker, Teacher, Thief

    The Copy Book, from D&AD

    Tested Advertising Methods

    Reality In Advertising

    The Adweek Copywriting Handbook

    The Copywriting Sourcebook

    100 Great Copywriting Ideas

    Creative Advertising: Ideas and Techniques from the World's Best Campaigns

    The Fundamentals of Creative Advertising

    Perfect Pitch
  • Hello Ella,

    There are a plethora of great books on copywriting, I’ll leave a few here and if you want to find out any more then I am happy to help out further.

    • Confessions Of An Advertising Man by David Ogilvy
    • Ogilvy on Advertising by David Ogilvy
    • The no B.S. guides by Dan Kennedy
    • Scientific Advertising by Claude Hopkins
    • Magic Words that Bring You Riches by Ted Nicholas
    • The Boron Letters by Gary Halbert
    • How to Write a Good Advertisement by Victor O. Schwab
    • The Adweek Copywriting Handbook by Joseph Sugarman

    Other people to learn from include: Frank Kern, Jay Abraham, Robert Cialdini, Dan Lok and Gary Vaynerchuck.

    I hope that helps and have a wonderful day.

    B.

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