How to generate sales? My biggest challenge is to identify a specific target group and reach it in order to generate sales.
Replies7
- @Jessica Antonio I have taken a look at your website and Instagram. I think some key things are missing on them, and those things will be what will generate sales. Things like: Content (how its done, why its done, cause, mission, etc); People who use it (for sure it's high end clients, so it's important to show who those people are); testimonials (to transmit confidence, seal of approval frim clients, etc); close up photos (not only full photo, but do some highlights in certain parts of the clothes)...A website and Instagram use images yes, but you can do much more besides photos that will agregate value to your brand and apparel.
- @Soraia Soares Yes I have a website and instagram. www.j-ant.com and @jantdesign on Insta.
- @Benjamin Strachan I'm working on getting it on some platforms, but not like Etsy. Didn't actually even think about such platforms, but i don't think that matches my target group much, specially price wise. Since most of my garments are one of a kind and take a long time to make, the price is also rather high for a platform like Etsy, no? Thanks for the input :)
- Hey Jessica, have you thought about using a platform to build your brand and following? Something like Etsy / ASOS Marketplace for example. Not sure what kind of clothes you’ll be selling, this will determine the platform of course, but my friend who is a fashion designer found success on Etsy.
- @Jessica Antonio do you have an Instagram account or website? How to you show/announce your produc?
- Olá @Soraia SoaresThe thing is I know how I make a difference and moreorless have an idea of who would wear my garments. The problem challenge is getting to these people and having them buy my garments. So far I have a lot of lending requests, but very little sales.
- Hi there Jessica! (olá para uma conterranea)I have niches my target audience to Health professional for example, because I saw their need to have a better image for their brands. I think you have to find out that specific niche that you would you can help them and make a difference to them. I saw you are a fashion designer, in my opinion I think you must create your persona in this first stage, then create tour target audience and that way you will have your niche.I hope I helped :)
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