I have a digital photography job tomorrow for a PR campaign and I'm wondering how much my day rate should be?
I have a digital photography job tomorrow for a PR campaign and I'm wondering how much my day rate should be – it's a simple enough gig, which involves travelling to multiple locations in London. I'd obviously be making selects and editing the photos too.
Thanks!
Replies10
- You could ask what the budget is, then you know where you stand.So the shoot was yesterday? I’m interested, how did it go?Cheers,Nick
- @Eugene Tumusiime also depends on who the client is . People and clients use fancy words like PR campaign but it could be the local coffee shop down the road who can’t afford top prices. I have done work for companies who have just got into Waitrose but can’t afford top commercial prices and then have done the same work for large commercial companies who will pay and are use to paying the premium for the work.
- Exactly. A lady I moderate a room with on Clubhouse, who works for several brands spoke about one example of a brand making 200k from ONE photo, simply because of how they used their ad spend to place it.:-|
- I know you've said a simple PR campaign, but do you know how they're actually planning to use the images? You're not charging them to simply create photographs and hand them over, you are also charging them for the usage of your intellectual property.Will the photos be used in simple social media posts or sponsored posts? Will they be used on a website? Will they be added to YouTube ads? The list goes on. Here's the Getty price calculator, it should be a good start. https://www.gettyimages.co.uk/purchase/price-calculator/sb10069475ab-001
- @Jon Payne absolutely spot on.
- @Kid Circus Soo good... yet to use it on a email.... hahaBut does frame it right!
- @Jon Payne Love that quote :)
- agree with @Adam Hoskins @Kid CircusThe PR should expect the below questions.This was advice from another photographer i recieved..."It’s impossible to quote without a full brief. It leaves you wide open for doing lots of extra work unpaid.""Art strieber said to that ‘ I can sell you a Honda or a Ferrari they’ll both get you where you’re going, but the don’t cost the same."
- I totally agree with @Adam Hoskins . You really don't want to go in too low, as you cannot negotiate upwards once you do.You also need to clarify with them what the deliverables are i.e.-How many images-Whether they want retouching-What's the usageetcWhen people charge too low it really has a negative effect on how other people can charge for similar kinds of work. Just my tuppence. :)Also, just wondering - and this may be that you got this job at the last minute - how all this kind of stuff hasn't been agreed in advance of the shoot??
- Depends what your happy working for tbh. A full day plus edits assuming they want a bulk edit or a handful of high end edits would be £800-1200 depending on travel . Going in low doesn’t always work and trying to raise prices once you have done the work for a low amount is very hard. You can’t turn a £500 client into a £5000 client
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