I'm available for freelance contracts across Copywriting, UX Writing or Brand Strategy.

I straddle the worlds of writing and strategy with a deep love for copywriting.

I’m happiest deciphering brand identities, simplifying the complex, or weaving threads into rich stories and manifestos. If there’s a story to be told, I’m telling it.

I've worked both in-house with brands like WeTransfer and GDR Creative Intelligence, and agency side with companies like AKQA, Prophet and DDB WeTransfer, for clients like Jio, Whole Earth Foods, Mercedes-Benz and Clipper Teas.

I have a special interest in behavioural science and approach a lot of my work through this lens, focusing on stories and narratives, human behaviour and decision making.

Feel free to email me at Sarah.ef@hotmail.co.uk or take a look at some of my favourite case studies here: www.sarahfretwell.co.uk


  • Hi Sarah,

    I’m Jamil from The Dots! Here are my top tips to help you find work:

    1. Follow your favourite companies so you’re the first to know when they post jobs and call-outs:

    2. Build your network by connecting with people you already know, and people you want to know! (fun fact: 50-80% of jobs are filled through networking):

    Oh, and your newsfeed is the place to discover all the best opportunities to network, find work and more:

    I hope that helps!


You must sign up or log in before you 
add a comment.

Post reply