I'm going to put my giant ego aside and ask this: what would you write in the subject line for an email to shadow a director ?

I will be myself and humble and honest but....most of all I just need that person to open my email!
any suggestions?

advices on the content of the actual email is highly appreciated as well

Replies4

  • Another thought, do you know someone who knows that director? If yes, ask that person for a warm intro. It will work a lot better than a cold email.
  • Some interesting advice I recently found on this (albeit in a slightly different context) was to ensure that the subject line was easily searchable.

    If the person in question is super-busy, the chances of them replying instantly are slim, so one way to increase the chances of them getting back to you is to ensure that the subject line is intuitive and not overly complicated.

    The content, is probably more important and in that regard, I'd have a few key points.

    1. Frame this as a value exchange, what do they stand to gain from you shadowing them and what do you expect to gain from them?
    2. Be confident in the way that you talk about yourself and what you have to offer
    3. Get straight to the point. You've got the first sentence or two to catch their attention, so don't be afraid of being direct. Include dates and times where possible
    4. Keep it succinct. This is a first point of contact and an attempt to initiate a further discussion.
    5. Try to write the email so that they're effectively able to answer "yes" or "no, but how about..."
    6. Make sure you're easy to contact by phone as well and maybe even see if you can set up a call from the get-go where you can discuss the proposal in more detail.

    No one approach will work for everyone, but in a world where we're flooded with emails, confidence, clarity and decisiveness are a welcome tonic to a lot of the meandering guff that we all have to wade through.
  • @Silvia Tonelli this one is a little tricky as i imagine there's a whole science behind the perfect email subject.
    A lot has to do with your audience and knowing what will attract them to click on it.
    Most recipients being more likely to click on an email that is specifically for them and by someone they know (the more senior the more likely).
    Outside of putting something dramatic and in capitals in it, like 'NEWS' or 'ALARM' or 'FIRE', i'd say that it always best to just keep it concise and clear.

    Sorry, that's a bit vague, bit hopefully there is some food for thought in there for you.

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