Giving feedback on projects can be a bit subjective. Apart from stimulating creative thought, a brief can help us overcome subjectivity. Rather than asking ‘do I like it?’ the question becomes ‘does it work?’ This ad gets my attention, but what is it communicating and what is it asking me to do? I saw an ad agency brief recently that had three simple fields: Task: Thought: Because: Hoping this is constructive.

I would love some feedback on my most recent post!!

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Absolut Vodka poster

Maisie Payne

Graphic Designer and Illustrator

Feedback
Graphic Designer

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Peter Jackson
Creative Consultant
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Giving feedback on projects can be a bit subjective.

Apart from stimulating creative thought, a brief can help us overcome subjectivity.

Rather than asking ‘do I like it?’ the question becomes ‘does it work?’

This ad gets my attention, but what is it communicating and what is it asking me to do?

I saw an ad agency brief recently that had three simple fields:

Task:
Thought:
Because:

Hoping this is constructive.
1170 days ago

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