Is it just me, or does the job title ‘content creator’ massively undermine what a creative professional actually does?
Replies4
- I agree, it is a fairly new title for me and I think I might request a new one as it doesn't seem fitting! I am making the most of three degrees and a variety of a work experience including graphic design, web design and teaching!
- Good content creators are those who add value and know how to communicate to people while creating good visual content (images, videos, written pieces, and any other creative outlets).I've met great designers who don't know how to create good content, and met great creatives (who don't necessarily have a 'designer' title) but have smart content ideas.I think we need to demystufy who does it just for the sake of it looking either great aesthetically or jumping on a viral trend, and who does it because there's research, observation and a clear communication strategy to support what's been shared.Content is incredibly important to stand out from the noise - but it really depends on the person's vision and responsibility.
- I agree. It sounds like something merely assigned to people within a company who are responsible for creative aspects e.g. writing, graphic design, coding etc, especially if they don't necessarily come from a creative professional or academic background e.g. just taught themselves stuff online.In a way, I can see the benefit this title has - because it assumes that creatives are responsible for keeping up-to-date with skills & adapting to changes, but I also don't like how unforgiving it sounds i.e. the fact that anyone who's a creative - has to make themselves useful regardless.People still have to value & see the worth in your speciality, I believe.
- YES, what exactly is they person with a title does with that content.Content is just a word that is produced afterwards they have designed it.
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