Since 1962 it’s always been printed so I imagine this is going to be tough for many who appreciate print, but print has its limitations in a digital era.
I feel this annual is like a digital festival celebrating these achievements as well as making a invaluable resource.
As some one who is dyslexic, I have trouble when confronted by a huge volume it can feel overwhelming so I really appreciate how this breaks it down through great user experience. This is without a doubt far more engaging to a wide range of individuals as it transforms what are normally articles into videos where you can see real people and hear insights shared, creatives in conversation as well as digging deeper to see behind the work.
There are theme reports that explored 1000 pieces of pencil wining and shortlisted work, distilling it and pulling out the learnings utilised which create opportunities to inspire creative thinking.
There are rankings for awards and entires giving it an Olympics vibe where you can distill and see advertising agencies (woop woop Mother London ranked 8th globally), design agencies, production companies, clients, networks and countries
There is even an opportunity to find and see the faces of the people behind the annual, board members, judges and even membership community working in the industry across the globe
Finally my favourite section the new blood awards a space dedicated to highlighting upcoming talent where I tend to gravitate towards showcasing imagination.