What does marketing mean to you?
I've been connecting with clients and colleagues and one interesting thing that has been coming up in is learning what they think marketing is and how they use it. How do you use marketing?
Replies5
- @Cemi Ozel I think this is fantastic and all great insight! UGC is so powerful. I leverage this with my clients as well.
- @Charlotte Chipperfield while it may differ from one brand to another as there are many different cases, I still think the most effective way brands manage perceptions these days are still by being proactive to the UGCs and ratings and reviews, comments and testimonials that they receive in public social channels. Perception management through replying UGCs is still an effective way as it drives word of mouth. The way a brand handles a negative feedback may also create PR buzz. And I’m speaking about more than offering x% off... It is easy to track as social platforms and R&R providers provide analysis. Tracking is also possible by analysing the rate at which a brand receives positive over negative feedback after each time a brand handles a negative situation per say over a period of time. Also observing whether it has any impact on conversion in terms of subscription and sales might also help. While this may be a one-size-fits all type of example, as mentioned there are many different cases. Consistent qualitative research to understand the gaps in perception is also effective for brands with larger budgets and integrated campaigns. Hope it was helpful and please let me know if you have any other questions
- @Charlotte Chipperfield while it may differ from one brand to another as there are many different cases, I still think the most effective way brands manage perceptions these days are still by being proactive to the UGCs and ratings and reviews, comments and testimonials that they receive in public social channels. Perception management through replying UGCs is still an effective way as it drives word of mouth. The way a brand handles a negative feedback may also create PR buzz. And I’m speaking about more than offering x% off... It is easy to track as social platforms and R&R providers provide analysis. Tracking is also possible by analysing the rate at which a brand receives positive over negative feedback after each time a brand handles a negative situation per say over a period of time. Also observing whether it has any impact on conversion in terms of subscription and sales might also help. While this may be a one-size-fits all type of example, as mentioned there are many different cases. Consistent qualitative research to understand the gaps in perception is also effective for brands with larger budgets and integrated campaigns. Hope it was helpful and please let me know if you have any other questions.
- @Cemi Jozef Ozel Roditi Great answer! Curious how you tangibly track that in your marketing work?
- Perception management.
You must sign up or log in before you
add a comment.