What is Creative Direction? 🤔
What is it?
Why do brands need it?
That's not the easiest of questions to answer, so I thought it would be useful to put an article together to help articulate its significance on brands, and how it can successfully take a brand to the next level.
Think of all the big success brands you know. Do ever think about how did they get to that level of success...
Strategy, design, art and clear brand values all come together in this strange, but really amazing process to form the correct message for an audience.
So if Creative Direction is something you think you might need to learn more about, then this short read will be of help. 🤝
FULL ARTICLE HERE:
https://www.jcedesigns.co.uk/post/what-is-creative-direction-and-why-do-brands-absolutely-need-it
Replies1
- gave it a quick read + i agree. creative direction is so important within a brand, it helps tell a clear story and because stories sell, if you have a good one to tell; you're sorted✨
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