What's the most outside-the-box collaboration you've seen and what were the results?

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  • There's also this one: https://www.independent.co.uk/life-style/design/diesel-mustafas-kebab-shop-berlin-fashion-range-a8527481.html

  • HI Dan, Warby Parker (high-end eyewear) x Arby's (greasy American fast food) has to be up there.
    "Arby's has an eye for meat. Warby Parker has meat for eyes" - a tongue-in-cheek collaboration for April Fool's Day:
    https://www.adweek.com/creativity/warby-parker-and-arbys-team-up-to-create-warbys-this-april-fools-day/
  • That Google/Levi's project is absolute science fiction brought to life. So, so cool, and exactly what I was looking for with this question.

    The Marshmello thing is a really clever way to reach a new audience and ultimately carve out a brand new entertainment platform. I'll be curious to see what evolves out of tat.
  • Google x Levi's Project Jaquard. Which you can read more about here from Hana Tanimura who worked on it. https://the-dots.com/projects/project-jacquard-160297

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