When E-mailing potential clients your portfolio, what are best things to include? And how casual/professional should you try to be?
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- Be succinct. We get lots and long blurb in a time sensitive day irritates. Make things clear and good to look at. Your cv is as much noticed as a portfolio and often let’s people down. Think about fonts, graphics, layouts. Does it read well? Does it look representative?
- Completely agree with @Rob Wright .Be yourself as much as possible, but also try to keep in mind their level of casual/professionalism. If they're being extremely formal and professional, you don't want to be too casual.I would also suggest not to try and be a salesperson straight away. Let your work do that for you. What you write to them on the otherhand, needs to be like you're communicating with them, and building a relationship, or painting a picture of yourself for them so they can get a better understanding of who you are. Your relationship with them will always be the most important thing.
- Hi Erin,As it's been said being yourself and honest and only way. On top of that In every kind of communication your best shoot is being just as much casual / professional than the audience to rezonate with them. You can check out on their site what is their tone of voice and try to adapt that as long as you feel it for yourself.
- We used to call physical portfolios ‘books’.They were presented face-to-face, opened a conversation and told a story.Emailing asks the question; what’s your portfolio saying about you when you’re not in the room?Something relevant and impactful?Something like; ‘I’ve got something to show you and I think you’re going to really like it’.
- There’s no rules find what works best for you.
- @O. Macioti You are the brand. So be as authentic as feels comfortable.Hopefully you’re reaching out to someone you actually want to work with, rather than someone you have to work with. So hopefully they’re a good fit in terms of values, outlook & ambition.So be yourself. Follow your gut. Put more energy into the relationship than the transaction & the answer will become clear…
- Commenting to bookmark your question! x
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