Join us for An Audience With the former CMO at Nike, Greg Hoffman who will be chatting to us about his book, Emotion by Design.
This event is open to all members across our global community is a truly unique opportunity to hear insights, personal anecdotes and original ideas from this global creative genius.
Hosted by award winning marketer and author Abigail Dixon, we’ll chat to Greg about his input into Nike’s evolution from a small trainers company to one of the world’s most famous and successful brands, his incredible career from intern to creating some of the most iconic campaigns in our industry’s history and how all this led to him to writing Emotion by Design.
In the book Greg reveals how he defined Nike’s brand identity through innovative storytelling and how using emotion to guide consumer behaviour can be the key to unlocking your marketing team’s creativity, helping you build an authentic brand. He’ll also talk us through the unique transformative method he has developed that will make any brand more creative - emotion by design.
We hope to see your there – this is not one to be missed!