Organised by BIMA
Discover how Generative AI is reshaping the creative sector by prioritising innovation over efficiency.
About this event
This is a BIMA member-only session. For more information on becoming a BIMA Member visit the BIMA Site or email web@bima.co.uk.
Join our monthly roundtable for AI enthusiasts, hosted by Raymond Manookian, Director, of CX Transformations, Zone Digital.
As Generative AI transforms the creative sector, many agency clients and agency leaders initially focus on the speed and efficiency gains it can support. But the past how’s us the real transformation will come not from doing what we do today faster, but from using new technologies to innovate and create experiences that have not been possible before.
This month, Jules Love and Emma Wharton from Spark will join us for a discussion around how AI will change the nature of creative work, transform our industry and what agencies can do to navigate this change and remain competitive.
Key Topics:
- How pioneering agencies are using AI to innovate
- How AI is changing the nature of creative work
- What we can learn from pervious technological disruptions
- Why innovation not efficiency will be the key to long term competitiveness
- What agencies can do to accelerate their AI adoption.