Organised by University of The Arts London (UAL)
Join us for this 1-hour session to explore how you can use TikTok for your work and get some inspiration for your first pieces of content
Creative Shift are running a series of inspiring and practical industry led Virtual Masterclasses to support you with your professional development.
Each Masterclass will give you the chance to talk to a different industry professionals who will provide top tips and time for Q&A conversations.
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'How to use TikTok to market your business' with Corrie Jones and Lauren Grubb from StrategiQ.
The world's fastest growing social media channel and one of the highest valued startups to boot, TikTok was first launched in 2016 but exploded in popularity over 2019 leading into the 2020 lockdown. But now we're in 2023 and know this app isn't going anywhere, how can your business utilise TikTok in your social media strategy? Is your audience on TikTok and how should you be communicating with them if so?
In this one hour webinar, we'll be covering:
- The background of TikTok, what makes it different and how it rose to fame
- Who is using TikTok (spoiler, it's not just young people!)
- How to set up and optimise your TikTok profile
- Creating content on TikTok, its key features and trends
- Examples we love and that you can learn from
- Q&A with Lauren and Corrie
You'll leave the session with an idea of how to get started using TikTok for your brand, some inspiration for your first pieces of content, and the know-how to make your way around the platform in order to grow your brand.
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This is a one-hour interactive online session
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Who is this event for?
Creative Shift acknowledges the barriers that exist for students from underrepresented backgrounds in Higher Education and in the creative industries.
Our programme prioritises students from underrepresented backgrounds in Higher Education and in the creative industries. We work together to co-create spaces and projects that mirror the future of the creative industries and the diverse voices that will contribute to them.
In line with UAL's Access and Participation Plan, you must satisfy both of these criteria:
I am currently a Home (UK) student studying on an undergraduate degree course at UAL
And
one or more of the following statements apply to you:
- I am Black, Asian or Minority Ethnic (B.A.M.E.)* student
- I took part in the UAL Insights programme
- I am a Care Leaver (I have been in the Care system)
- I have a disability according to the Equality Act 2010
- My parent(s)/ guardian(s) have not completed a University Degree
- I have caring responsibilities (i.e I am a parent, or am the primary care giver for a child/children, disabled person/s or elderly family member for example)
*We acknowledge that the term Black, Asian and Minority Ethnic (BAME) is contested. Whilst there is no consensus view on alternative terminology, we welcome ideas and feedback on this debate.
If you have any questions please contact creativeshift@arts.ac.uk .
FAQs:
I do not meet /only partially meet the eligibility criteria. Can I still apply? This programme is aimed at those that meet the eligibility criteria stated above. In some cases we do hold limited spaces for UAL students or graduates who do not meet this criteria. If you are unsure and would like to check this with us please contact us at creativeshift@arts.ac.uk and put the event title in the subject line.
Who can I contact about my access requirements? If you believe there are any barriers to your participation in this event, or you have any access requirements you wish to discuss, we are happy to talk to you. Please contact us in advance by emailing creativeshift@arts.ac.uk and put the title of the event as the subject line.
Any other questions please do get in touch with us at creativeshift@arts.ac.uk