Organised by We Are Social
Generative AI exploded onto the scene in 2023, capturing mass-market interest at a rapid-fire rate. In fact, ChatGPT was Wikipedia’s most-viewed page last year. Now in 2024, with the proliferation of AI solutions on the market and the emergence of mixed reality into the mainstream, marketers will be faced with a whole plethora of new opportunities and challenges.
In the race to remain relevant with consumers, endurance is key. Those who are able to leverage these technologies for real-world applications that solve pain points and enable new ways of engagement, as opposed to gimmicks and experimentation, will find longer-term success.
In this talk, we will cover: the risks and rewards that come with new technology; the key principles to spot “enduring” technologies amid the emerging; and the strategic bets marketers can make that will pay off.
Expect to discover:
- How marketers can identify the right technology to invest in - and the right time to do it
- Ways to mitigate risk and maximise ROI
- Solutions to unlock new avenues for customer engagement & amplify your marketing efforts
- marketing
- advertising
- socialmedia
- technology
- innovation