Organised by Creative Entrepreneurs
Successful public relations (PR) increases brand awareness, builds relationships, improves public perception—and drives your business towards its goals. But what exactly is PR? And how do you create and implement a PR strategy when you’re not a specialist in this field?
In this Zoom Dive, we’re joined by PR expert Madalina Grigorie, who will demystify the world of PR and provide practical tips and insights for early-stage creative businesses looking to accelerate growth. She’ll explain how to create a PR strategy, and importantly, when to start implementing it.
Expect to hear:
- What is PR, and how does it differ from marketing?
- How the power of PR can elevate your business and capture your target audience.
- What constitutes ‘news’?
- How to craft compelling stories, build relationships with the media and create an annual PR strategy that aligns with your goals.
- The many forms of PR—how to leverage various channels to reach your target audience effectively.
- The unique challenges and opportunities facing creative businesses today.
- When should you bring in external PR support to manage your strategy?
Who this Zoom Dive is for:
Early or growth-stage creative entrepreneurs looking to enhance their brand visibility and reputation.
About Madalina Grigorie
Madalina is the Director of OMG Partners, a PR consultancy working with growing businesses with large ambitions in all sectors. She’s an experienced and accredited PR professional and a Chartered Institute of Public Relations (CIPR) member. Madalina has over twelve years of experience in PR with companies in the SaaS, consumer goods, energy, telecommunications, and non-profit industries.
Outside of work, Madalina is a Tech London Advocate and is passionate about supporting diversity in STEM. She is also a Founding Member of The Female Forum, a carefully curated network for women in business with a mission to help create a professional world in which women can believe in and thrive.
She has also volunteered her PR experience to various emerging organisations, such as Frog Valley, the leading entrepreneurship network in London, and Fine Cell Work, a charity that enables prisoners to build fulfilling and crime-free lives through creative needlework.
About Zoom Dives
Zoom Dives are live discussions between creative business experts and our founder, Carolyn Dailey. They tackle current crucial topics that all creative entrepreneurs and freelancers need to know about.
About Creative Entrepreneurs
A first-of-its-kind online membership experience and community empowering creatives to grow their brilliantly successful businesses.
This event will be recorded, and the audio file will be published in our Journal.
- creativebusiness
- creativeentrepreneurs
- creativestartup
- onlineevent
- onlinebusiness
- publicrelations
- marketingstrategy
- communications
- pr