Workshop
How we do Marketing with Ocado
Organised by Copy Club
About this event
Ocado is the UK’s best online grocer, and they’re committed to bringing more of what matters to their customers: unbeatable range, fair value and effortless convenience. They will be telling us how they do marketing.
Laura will be covering:
- The magic formula for Ocado’s content marketing strategy
- Why new and reactive is cool, but iterative innovation is better
- The power of data and how we build out an ROI for digital and print
About the Speaker
Based in Walthamstow, Laura is Head of Content Marketing at Ocado Retail. She’s also a twice published author – Taste the Infographic Book of Food, and most recently (last September) Rustle Up: One Paragraph Recipes for Flavour Without Fuss. She was previously a multi-channel food and drink journalist and editor for nearly 15 years – edited Crumbs and olive magazine, written for the Guardian and Metro.