In this session, Rupa Shah from Hashtag Ad Consulting will present case studies on the latest ASA and CMA action and give strategies to help you navigate a course between compliance and commercial success for influencer campaigns.
This session will cover:
Regulators across the globe are taking an increasingly close interest in the activities of influencers and influencer marketers.
In this session, you’ll be presented with case studies on the latest ASA and CMA action and given strategies to help you navigate a course between compliance and commercial success, focusing on issues including:
- Disclosing across platforms
- Social media competitions and giveaways
- Challenging sectors: crypto-currencies, buy now pay later, and other 18+ products
- Using music and video content
Bio:
Rupa Shah
Founder & Director, Hashtag Ad Consulting Ltd
Rupa Shah is Founder and Director of Hashtag Ad Consulting, a London firm that provides bespoke training on the advertising rules to influencer marketers. Hashtag Ad delivers expert advice, online and in-house workshops and influencer e-courses and audits on the global advertising rules, and Rupa has worked closely with influencers, agencies and top brands including MADE.COM and Benefit Cosmetics to promote compliance and protect their reputation.
Prior to founding Hashtag Ad, Rupa trained in law and worked at the Advertising Standards Authority. Now a member of CAP’s Promotional Marketing & Direct Response Panel, Klarna’s Influencer Panel and founding board member of the Global Influencer Marketing Advisory Board, Rupa maintains a close relationship with advertising regulatory bodies worldwide and has spoken at numerous international conferences about social media ethics and regulations.