Workshop
Marketing strategy and AI
Organised by Google
What can you expect from this Google Digital Garage session?
How can you supercharge your digital marketing strategy with the help of AI in 2024?
In today's evolving digital landscape, AI is changing the way consumers access and interact with digital tools, from providing increasingly personalised user experiences to the integration of new technology in our everyday apps.
In this one hour short course, developed by marketing experts at Google as part of the New Fundamentals training series from Google Digital Garage, you'll explore the impact of AI on digital marketing and how to leverage its potential to reach and engage with customers in new ways.
We'll delve into the cutting-edge tools from Google and others, and provide you with actionable insights to implement in your marketing strategy, with the help of AI.
Sign-up to join a one hour, trainer led webinar with Google Digital Garage.
In this session you will learn:
How is AI changing the marketing landscape and what are the opportunities for marketers
AI-powered marketing tools you can try
Supercharging your digital marketing strategy
Good to know:
- This session is run using YouTube and is 60 minutes long.
- The course assumes no prior knowledge or experience so there is no pre-reading necessary.
- There will be the opportunity to ask questions during the session.
About the New Fundamentals training series from Google Digital Garage
Helping the UK upskill for a new era. In 2024, a wave of AI innovation promises to open up exciting new ways for individuals and businesses to grow. New Fundamentals is a free, 10-module training series from Google Digital Garage.
Each 1 hour module is taught through accessible short courses, delivered in-person and on webinar. Each module has been designed to help anyone learn the foundational skills for the next digital shift, from boosting productivity with AI, to working with data, cloud and cybersecurity.
About Google Digital Garage
Google Digital Garage is a free, digital skills programme, offering workshops, seminars, events, mentoring and on-demand learning experiences to workers and small businesses.
More than 1 million people in the UK have learned digital skills with Google Digital Garage, in over 500 locations.