Organised by We Are Social
Privacy consciousness, the demise of third-party tracking and a rise in community “dark forests” like Discord, Reddit and private group chats mean that while social data is more pervasive than ever, it’s also getting more difficult to extract meaning.
With this, a new marketing imperative has arisen: To move beyond standard social metrics to support effectiveness.
In this talk, we’ll articulate three key shifts affecting measurement in the social landscape and three solutions: Uncovering how to measure community for brands; showcasing how to measure brand penetration and supporting lead gen through social.
Expect to discover:
- Key data opportunities and constraints in 2024 for social marketers
- How to triangulate data points to prove effectiveness for social programming
- Considerations for your tech stack
- marketing
- advertising
- effectiveness
- marketingstrategy
- datainsights