Organised by Byta / byta.com
'Supporting Independents and Championing Diversity in Music'
Byta Presents: #HowWeListen Live: In Conversation with Lara Baker: General Manager, UK & IE - FUGA.
Register free: https://byta.co/hwl-live-lara-baker
Named in Billboard's International Power Players 2022, Music Week’s Women in Music Roll of Honour and SheSaidSo's Alternative Power List. She is passionate about improving diversity, gender balance and inclusivity in the music business, having sat on UK Music’s Diversity Taskforce, supported the Love Music Hate Racism campaign and organised regular women in music and diversity-focused events. Lara joined FUGA in early 2023. She came from Songtrust/Downtown Music Publishing, where Lara worked for 4 years as Director of Business Development for UK, IE and Australia. Lara's background and passion have always been supporting independent labels and artists. Her career in music began in 2004 at AIM (the UK trade association for independent labels), where Lara spent 14 years serving the independent community, ultimately as Marketing and Events Director. During this time she created the AIM Awards, the leading celebration of independent music, as well as AIM's year-round programme events including AIM Connected, AIM Sync conference and Indie-Con (now known as Future Independents).
FUGA is the world's leading B2B music distributor. FUGA is the number-one choice for some of the world’s top labels, management companies and distributors, including Epitaph Records, Ultra, Curb, Mom + Pop, mTheory and Domino. As GM UK/IE, Lara's role leads new business and client relations for the territory.
Register free: https://byta.co/hwl-live-lara-baker
#HowWeListen Live: In Conversation is a monthly online event that will be presented in two parts:
- A workshop: Tips & insights for tomorrow’s artists & music industry leaders with Byta founder Marc Brown.
- An in-depth conversation with Lara Baker about diversity, music promotion & distribution. Also insights into independent record labels and the best approach for artists and their teams when wanting to break into a new market.
About the Event
This series is designed to deliver the knowledge to enable tomorrow’s artists and industry leaders to better manoeuvre their way through the music ecosystem. Providing fun and insightful Q&A along the way!
#HowWeListen Live: In Conversation is hosted by Byta’s founder, Marc Brown, whose deep music business background and digital audio knowledge have helped him deliver unique insights to audiences from Tallinn to Toronto. Marc is a former label owner, A&R, manager and radio plugger.
Key takeaways:
- How can independents achieve big goals in today’s music market?
- Diversity and inclusion = a healthier and more prosperous music industry for all
- New approaches to digital distribution
- How can creators and independent labels get noticed in new markets?
- What differentiates a distributor and a label?
- Insights into best practices when dealing with music publishing
- Timelines: how do artists and their teams best prepare for releases?
- Three key building blocks when it comes to a career in music
- UK and IE: key market trends for creators
- diversity
- inclusion
- independent
- workshop
- interview
- musicindustry
- equality
- womeninmusic