Organised by London & Partners
IMPORTANT: You must pre-register via this link here
Learn how to use the 'Lean Story Canvas' to create a stronger story for your business to grow internationally – design global, tell local.
About this event
What
Stronger Stories has worked with entrepreneurs for 10 years. Drawing on this experience, they've developed the Lean Story Canvas as a framework to help businesses learn how to use ‘story as strategy’ to accelerate their growth.
This webinar will show you how to use the Lean Story Canvas to design a global story for your business and provide practical advice on translating that story for local markets. You will leave the session having made a start on a Lean Story Canvas of your own.
Why
'If a company doesn’t have a story. It doesn’t have a strategy. Storytelling is the most underrated business skill today.'
- Ben Horowitz, Silicon Valley based entrepreneur-turned-investor ($7.1bn under management)
It’s not just Horowitz who thinks this. Many of the world’s most successful businesses (such as Microsoft, Nike, 3M, Berkshire Hathaway, FedEx and Proctor & Gamble) and high-profile business schools - including Notre Dame and De-Paul University - focus on developing storytelling as a critical leadership tool.
Who
Stronger Stories is a social enterprise that helps innovators find and tell their strongest story. The team has delivered a decade of Clean + Cool entrepreneur missions with Innovate UK and has helped numerous Founders and CEOs win the support they need to grow their businesses.
Before co-founding Stronger Stories, Will Hill spent over a decade working on global and local market campaigns for clients such as Accenture, Coca-Cola, Heineken, E.ON, Diageo, DHL, Unilever and EDF Energy. He has won numerous industry awards including PR Week’s Campaign of the Year and the Marketing Society’s Best Marketing Communications Award. He’s also spoken at several events including Sustainable Brands Copenhagen and Innovate 2017.