Organised by General Assembly
About This Event
In the interconnected landscape of today's digital realm, a digital marketer is expected to possess a diverse skill set, encompassing a profound understanding of an extensive array of marketing tools essential for business growth. From conceptualization to implementation, from data analysis to social media management, digital marketers must be well-versed in employing the right tools for each facet of their marketing strategy.
Undoubtedly, the sheer abundance of available options can be overwhelming, making the task of selecting the most suitable ones for your toolkit seem daunting. However, worry not – we have a solution for you. Join us for a 1-hour session where we will navigate through a thoughtfully curated list of the top 10 indispensable digital marketing tools. These tools are designed to enhance your productivity, allowing you to save both time and resources while elevating your marketing efforts to new heights.
About the Instructor
Sotirios is a Growth Marketer, Digital Strategist, and Startup enthusiast with a solid track record across all core digital specialties: PPC, SEO, Media Planning, Data Analytics and E-Commerce. He worked for 3 of the world’s leading media agencies: HAVAS, MediaCom and PHD and a number of successful startups in 3 of the world’s major regional hubs: London, Dubai and Singapore. Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers: Unilever, Volkswagen and Etihad Airways. Moreover, he is a huge start-up enthusiast, helping promising startups to rise off the ground.
Sotirios is a life-long learner, holding a MSc in Strategic Marketing from Cardiff University (UK), a CAM in Digital Campaign Planning from the Chartered Institute of Marketing (UK) and a BSc in International Economic Relations and Development from Democritus University of Thrace (Greece).