Welcome to Trending 2023. This not-to-miss session will outline four of the top trends that will shape consumer mindsets and expectations in 2023 – and how our expert panel believe this will impact your audience, and the advertising industry as a whole.
Consumers are entering 2023 in a rebellious mood. They are questioning established norms, defying authority and side-stepping received wisdom across many areas of life – from wellbeing to shopping to identity-building. They want to take back control in a volatile and uncertain world and rewrite the narrative on their own terms. In our breakfast session, we will present four trends and discuss the opportunities that lie ahead for brands when communicating to consumers more willing to embrace rebellion in 2023 and beyond.