Organised by Iconic Offices
This is an online webinar apart of Iconic Offices' Virtual Events series which is currently free to attend and open to both members and non-members. All registrants will receive further event details at least the day before the event in their inboxes
So, you have a business or a business idea, but do you really know your customer or who they should be? Ensure your business is able to clarify and define your business lean canvas model, value proposition, and audience before investing further costs or channels for growth. Join this workshop to discuss what your value proposition is, how to validate your idea, and getting your customer right. Without your customer, you have no business.
What we will cover in the session:
- Introduction: Current business landscape
- Exercise: Talk through the current business lean canvas
- Audience discovery: pains, gains and validation techniques
- Exercise: New business value proposition + peer to peer discussion
- Paths to testing, exposure and revenue
- Exercise: Unique value proposition mindset
- Recommendations + Summary
- Takeaway exercise
About the Host:
Sonya Barlow is an award-winning diversity business coach and motivational speaker delivering keynotes to empower all those around her. Focusing on empowering young professionals in Tech; she has delivered two TEDx Talks; a handful of European keynotes; 210+ workshops, had her business-based articles published in Metro newspaper and Sifted EU, and partnered with global companies such as; Google, Santander, Vodafone, Oxford University, Institute of Coding and PWC. In 2020, she was named as one of the most influential women in tech (Computerweekly) and winner of the women in software changemakers (Makers and Google). In 2021, Sonya will be a published author sharing her debut handbook on entrepreneurship, business & becoming your own boss!