Organised by The British Library
Grow's online marketing masterclass covers the fundamental areas of digital marketing that you have to know to be successful on the web.
Many small businesses and freelancers are generating most of their business online, and this workshop will teach you how to capitalise on this for your own business.
Everything you will learn is practical and can be applied to your business immediately.
We'll show you examples of organisations that successfully use these key digital marketing strategies so you can immediately apply them to your business. You'll leave the workshop knowing which online marketing methods will be most effective in generating new business.
What you'll learn during this masterclass:
- How to use Google pay per click (PPC) to generate new enquiries for your business at low-cost month after month.
- Three proven content marketing strategies to get you more customers.
- How to use blogging as a low-cost long-term approach to winning quality customers.
- How to use Facebook and Instagram to find new customers and where to get the best free training on Facebook and Instagram.
- You'll get your own Online Marketing Masterclass PDF workbook. The workbook and masterclass slides have lots of detailed information, links and resources on everything that's covered during the Masterclass.
What our users say:
“I have come away with a ton of things to do! The workshop was so informative and covered everything. It was a practical and thorough session and has given me so many tips to put into action. Covering all the relevant topics with useful content the workbook is a great resource." Ben Gill MD Nice and Serious
“I'm already trained and experienced in Marketing but this workshop exposed me to how the discipline has been transformed by new technology. I understand all the basic concepts but was totally intrigued by how they are done in the new medium. This was truly a “Master Class”. The presenter didn't talk down to the audience and hand a lot of examples and case studies from the experienced participants." Devon Thomas - Lambeth Enterprise
Meet the delivery partner
Do you want to know more about who’s running this webinar? Take a look at our blog to find out more about what you can expect on the webinar, their expertise and how they can help you.
Alasdair Inglis from Grow has over 15 years of experience working with hundreds of small business owners, helping transform their marketing results.
Alasdair Inglis has helped entrepreneurs:
- Increase their weekly turnover from 5K - 9K
- Increase turnover by 50% plus
- Increase revenues by £450,000 per annum
About the BIPC
Don’t forget we have over £5m worth of online market reports from top publishers Mintel, Frost & Sullivan, Euromonitor amongst others, company data for over 144 million UK and global companies, over 60 million patents and more. With a Reader Pass you can access all of these resources for free before or after your workshop (or in the break if you can’t keep away!) and get your business ahead of the competition.