Organised by School of Communication Arts 2.0
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Steve Harrison’s book, Can’t Sell, Won’t Sell, provokes a conversation around our purpose as persuasive communicators. He suggests that we have stopped being interested in selling and become too preoccupied with wanting to save the world. In the book, Steve mentions Tim Lindsay (Chairman, D&AD) and Laura Jordan Bambach (CCO, Grey) and this event brings Steve, Tim and Laura together for the first time, to discuss our industry’s purpose.
Contributors:
Laura Jordan Bambach (CCO, Grey)
Marc Lewis (Dean, SCA)
Patrick Collister (Non-exec Creative Director at Ad-Lib)
Steve Harrison (Author & Former Global Creative Director, Wunderman)
Tim Lindsay (Chairman, D&AD)
- advertising
- advertisingcampaign
- publishing
- marketing
- marketingstrategy
- strategy
- planning
- artdirection
- copywriting
- branding