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Brand & Campaigns LeadCALM – Campaign Against Living Miserably
14 days ago
  • LevelSenior
  • ProfessionsBrand Director, Brand Strategist, Project Manager
  • TypeFull Time
  • LocationLondon, United Kingdom

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Description

YOUR MISSION
Our vision is that no-one feels like suicide is their only option. Our brand and communications are a vital tool to achieve this. Through bold, targeted campaigns and marketing, we want to continue to expand our reach, so that more people know about our life-saving services and we continue to break down the stigma that prevents people seeking and offering help.
Your role is to support CALM in continuing to deliver effective, insight-led marketing campaigns and partnerships that help to grow awareness and knowledge of our brand, and reach target audiences.
Responsibilities
Brand management
  • Collaborate with the Data and Insights team on brand measurement and tracking to evaluate the impact of marketing activities on key brand metrics.
  • Support MarComms leadership to develop a robust brand and marketing strategy to inform the creation of content & campaigns that support our organisational strategy and deliver against our mission and vision.
  • Ensure that brand is at the heart of our creative content through a consistent tone of voice and visual identity, providing guidance to internal teams and external agencies on communications outputs.
- Ensure external stakeholders understand our approach to suicide prevention and how to apply our brand and messaging to deliver against our mission.
Campaign Delivery
  • Lead on the creation and delivery of key CALM and partner campaigns, that generate first class creative work from in-house and agency partners to support the organisational strategy. This can include, but is not limited to:
- Campaign strategy - develop creative insights, briefs and OKRs to support content creation to reach target audiences.
- Campaign development - manage campaign executions, from strategic ideation to production and delivery to create assets to deliver against an integrated marketing campaign.
- Media planning - collaborate with in-house teams and external agencies to create media plans to meet campaign objectives.
- Campaign evaluation - collaborate with data team to set clear objectives and measurement frameworks to determine the success and impact of a campaign.
  • Work collaboratively with the Director of Partnerships to maximise the impact and reach of marketing activations within brand partnerships by providing strategic propositions to ground and inspire activity.
  • Support the Director of Partnerships by providing brand and audience insights to help inform a robust approach for building a strategically aligned prospect list.
YOUR PROFILE
Competencies
Essential
  • Data and insight driven: Ability to use consumer, cultural and sector insights to inform campaign propositions and marketing strategies.
  • Creative Problem-Solving: Ability to spot opportunities to enhance and grow the brand through campaigns, content and partnerships and deliver messaging in innovative ways.
  • Communication: Excellent written and verbal communication:
- Exceptional ability to create compelling brand and campaign narratives and messaging to reach target audiences and meet campaign and brand objectives.
- Ability to optimise a brand’s TOV while balancing sensitive topics across communications outputs.
  • Stakeholder management: Adept at managing and building great professional relationships internally and externally with brand partners, agencies and other organisations.
  • Project Management skills: Confidence in leading and managing marketing or communications outputs across a team within a project setting.
Desirable
  • Data Analysis and Insight Generation: Proficiency in data interpretation to monitor, refine, and optimise brand strategies.
Experience
The ideal candidate for this role will have experience at manager or senior manager level in brand management, campaign strategy and delivery.
  • Proven experience in delivering integrated marketing campaigns from strategic ideation to production and execution.
  • Experience in brand management, including defining and safeguarding the representation of the brand, developing a brand story and key messaging.
  • Experience of working with agencies and brands to deliver marketing campaigns.
  • Experience of working with audience segmentation and using actionable insights to create the strategic foundation for, and improve campaigns.
  • Experience of brand tracking and monitoring, and using insights to inform campaigns and marketing strategies.
  • Experience of evaluating and measuring marketing activities and identifying opportunities for improvements.
WHY US?
Reports to: Marketing Director
Contract: Full time, 12 month fixed term contract (parental leave cover)
Benefits: Unlimited annual leave, Healthcare cash plan, 6% pension contribution, therapeutic services (after completion of probation), hybrid working & nine day fortnight
Based: London Waterloo twice a week (Wednesdays and Thursdays) / Remote Working (Mon, Tues & Fri), 9.30am - 5.30pm.
Salary: £45k - £50k per annum
A work environment that values creativity, personal growth and collaboration.
ABOUT US
We're the Campaign Against Living Miserably (CALM) - a suicide prevention charity fighting to reduce the devastating impact of suicide in the UK.
We run a life-saving helpline for anyone affected by suicide or suicidal thoughts, and our website has loads of tools and resources packed with practical advice.
We also run vital campaigns to increase awareness, smash stereotypes, and change the culture around mental health and suicide.

Skills Required

  • Brand Management
  • Project Management
  • Stakeholder Management

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