Description

Apropos is seeking an experienced freelance copywriter, preferably with a background in wellness and hospitality, to craft the strategic messaging for a luxury hotel group. This includes developing key brand statements such as the mission, vision, and values, alongside developing key messages that resonates with an audience focused on luxury, longevity, and holistic well-being.

Key Responsibilities:
Collaborate closely with our team to articulate the hotel group’s mission, vision, and offer.
Develop compelling messaging that aligns with the brand’s positioning in the wellness and hospitality sector.
Create a Tone of Voice document, considering various platforms and ensuring consistency.
Requirements:
Proven experience as a copywriter for brands, preferably in wellness and hospitality.
Strong portfolio showcasing work on brand messaging, mission, and vision statements.
Ability to collaborate with creative and strategy teams to establish and roll out a Tone of Voice document.
Excellent communication skills and attention to detail.
Nice to Have:
Familiarity with luxury brand messaging.
Experience in strategic positioning and high-level brand communications.
Project Timeline:
Start Date: ASAP (Monday, October 21st)
Project Length: 2 months (with flexible involvement as needed)

Skills Required

Writing
Creative Strategy
Brand Creative Strategy
Creative Writing
Communications Strategy

People who have worked with Apropos Agency

View all

Louise Camu
- Publisher
- OK-RM, Reference Point, Pentagram, Apropos Agency, The Economist, BBC, The Peggy Guggenheim Collection, Christie's, Winkreative, Marc Jacobs
Elli Stuhler
- Editor
- gestalten, dn&co., Winkreative
Sophie mbx
- Marketing Executive