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Creative & Content ManagerGlassette
16 days ago
  • LevelMid Level
  • ProfessionsSocial Media Manager, Social Media Strategist, Creative Services Manager, Content Manager, Copywriter
  • Salary£45,000 per year
  • TypeFull Time
  • LocationLondon, United Kingdom

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Description

Our mission is to transform the future of e-commerce by blending curated digital retail experiences (via our marketplace) with compelling storytelling and authentic community building for brands seeking to connect with consumers on a global scale.

We create engaging e-commerce experiences, with first in class curation and thumb-stopping narratives. Glassette is a place of discovery and we are fiercely ambitious about building the biggest and best global lifestyle platform - and want the right team to help us deliver our goals and dreams and come on this amazing journey with us. Our team and partners mean everything to us.

The role:
The Content & Creative Manager is responsible for setting, leading & evolving the visual identity & content for Glassette across all of its key marketing channels - alongside the co-founder / CCO. Bringing the Glassette brand to life with innovative creative campaigns & messaging.

This role reports to the Head of Marketing and works closely with the co-founders.

Roles and responsibilities:

Brand Identity
  • Be the ultimate guardian of the Glassette brand - its visual identity as well as its tone of voice
  • Build brand equity by creating valuable & lasting assets for Glassette, which set it apart from its competitors and are industry-leading
  • Establish, codify & communicate brand voice and copy guidelines to relevant parties where necessary (e.g freelancers, agencies)
  • Write copy and work with external parties to write copy, ensuring relevancy and consistency in writing across all channels
  • Oversee design agency and brand design creation across all formats, from photography to video, and platforms, from email to social media, ensuring assets effectively communicate their message, both visually & verbally
Concepting
  • Develop effective creative concepts that deliver on objectives and establish Glassette as an industry-leading brand that sets trends, rather than follows them
  • Be bold with creative ideas & be willing to take risks and experiment, adopting a test & learn approach, whether it’s for copy, graphic design, photography or videography
  • Develop creative for Glassette’s social channels that will drive strong engagement, ‘virality’ and community growth
  • Evaluate trends within digital/brand marketing, including emerging platforms, and digest insights from performance campaigns to ensure creative is always evolving and improving
  • Work with Creative Director to create a ‘catalog’ of assets for Glassette’s social channels that harness Laura Jackson’s appeal & credibility amongst her community and the broader interiors world
Shoots & Content Creation
  • Plan shoots accordingly to meet needs of the business, being as resourceful as possible to create assets that will serve multiple purposes & have longevity where possible
  • Identify & onboard social content creators who act as an extension of the Glassette creative team to deliver creative assets where in-house capability/capacity is limited, especially for platforms such as Tiktok and Instagram. Leverage support of the Marketing function to ensure content creators receive products &/or payment in a timely manner, are well-briefed and align with the Glassette aesthetics & values
  • Identify & outreach to contributors for the blog, to create unique & inspiring content, building up a network of ‘friends’ of Glassette
  • Create compelling and unique curated product edits for the Glassette site, newsletter, social and partnership projects
Planning & Strategy
  • Work with CCO to establish content strategies for Glassette’s different marketing channels, from email to organic social, thinking about channel objectives & audiences
  • Manages Glassette social platforms including assigning and scheduling content, writing social specific copy, making ad-hoc design assets and managing the social community
  • Create templates and/or ‘series’ that can be easily replicated and distributed on relevant channels to save time and resource
  • Own & manage the shoot & editorial calendars, ensuring products are chosen in a timely manner so product team can co-ordinate call-ins with brand partners
  • Employ best practices around creative processes, setting the business up for future success as the team & business objectives grow
  • Assess resourcing needs and lean on freelancers where necessary to achieve/deliver needs of the business at busier times of the year
  • Effectively prioritise workload, reallocating resources when necessary and alerting Head of Marketing of any roadblocks to projects that may impact timelines

Value & Skills
  • Enthusiastic & self- motivated
  • Confident in making informed decisions
  • Adept at managing multiple projects simultaneously
  • Results drive and action orientated
  • Highly organised with excellent time management and prioritsation skills
  • Strong creative flair and innovative thinker
  • Excellent communication and copywriting skills
  • Proficient in design tools such as Figma, Adobe Suite and Canva
  • Empathy and relationship focused, valuing collaborating across teams
  • Proactive problem solver, anticipating challenges and solutions ahead of time
  • Strategic vision
  • Stakeholder management
  • Data driven decision making
  • Budget management
  • Brand building and storytelling
  • Cultural awareness
  • Flexibility and adaptivity Passionate about the brand and it’s mission
Qualifications:
  • Bachelor’s degree in a relevant field
  • 5+ years creative experience

Salary & Benefits:
  • £45k/yr
  • 28 days annual leave (incl. bank holidays)
  • Flexible working hours and working from home options
  • Staff discount
  • Wellness days (2 per annum) + quarterly contribution to personal wellness
  • Social events
  • Office dogs welcome
A note:
We strongly encourage people of colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, and individuals with disabilities to apply. Glassette is an equal opportunity employer and welcomes everyone to our team. If you need reasonable accommodation at any point in the application or interview process, please let us know.

In your application, please feel free to note which pronouns you use.

Skills Required

  • Campaigns
  • Creative Concepting
  • Connecting Creatives
  • Concepting Ideas
  • Social Campaign
  • Analysis Insights

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