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Positive Luxury awards a unique trust mark, the Butterfly Mark, to luxury lifestyle brands enabling them to gain recognition for their commitment to craftsmanship, service and sustainability whilst allowing consumers to identify at a glance which brands they can trust. The company works with over 200 luxury brands coming from international luxury markets (fashion, hospitality, beauty, etc), including well-known brands (e.g. L’Oréal) as well as small and unique brands.