Clients including; Penhaligon’s partnership documentary with Meadham Kirchoff for London Fashion Week, Tate Modern & Fashion in Motion at the V&A Museum; Hudson & Hudson brand photography including architectural, interiors and portraits and Wine Lister business portraits.
Developed ongoing relationships with online influencer community, media outlets and retailers. Copywriting, award submissions and brand storytelling. Digital strategy support. Brand launch planning.
Led comprehensive overhaul of company digital strategy, comprising reallocation of annual communications budget and complete branding overhaul, spanning traditional and online marketing materials and social channels. Led to 724% increase in social media traffic within year one and 100% growth year-on-year in online traffic. Developed company health and wellbeing policy and strategy, through employee and board engagement, leading to improved contractual arrangements for work-life balance and uptake in use of mental healthcare support services. Demonstrated stakeholder management, influence and persuasion skills through successful award of planning and consequent development for client, driving close customer relationships. Further developed relationship to support launches nationwide.
Developing innovative internal and external communications strategies: Management of corporate identity and positioning. Ownership and management of events schedule and corporate communications plan. Client facing and organisation of marketing events. Award submissions for company and clients. Strong ties with construction and retail press. Clients include; Boots, Debenhams, Fenwick, John Lewis, Marks and Spencer, Morrisons, Nuffield Health, Sainsburys, Sheffield Children's Hospital and Waitrose. Improving external and internal communications and brand management through designing and generating content for various events and channels including Corporate Responsibility reports, brochures, newsletters, website, company intranet and social media. Lead major online overhaul for company including new website and branding: Designed and managed the development of the company’s website redesign (www.simonsgroup.com) receiving excellent levels of satisfaction amongst both internal and customer audiences, along with success from an SEO perspective and data analysis, including a 724% increase in social media traffic. Management of social media channels including LinkedIn, Facebook and Twitter. Relevant Awards: M&S Plan A Awards - Innovation of the year: Simons Group, Social Media BE2 Awards: Simons Group, Best Use of Twitter Sustmeme Top 500 Industry Twitter Accounts: Simons Group Implementation and management of social media & communications training strategy, including Twitter workshops, communications workshops with construction site teams & guidance for company specific ‘Executive Success Programme’. Compilation and management of library of stock construction photography from projects across the business, many images being used in clients' own promotional materials.
Seconded to Indigo Public Affairs working on marketing and publicity material for Waitrose planning application in Wiltshire. Conducted meetings and presentation evenings with local residents to discuss queries and suggestions regarding the scheme which has recently achieved planning and started on site. Met with members of the local community to seek testimonials and compile community response to design proposals, ensuring that the needs of the residents and businesses near to the scheme played a part in the development of the design. Responsible for redesign of website and updates during planning process for website waitrosemalmesbury.com also redesigning company website indigopublicaffairs.com within 6 month period. Reworked all marketing materials for Simons Group’s development business unit concerning similar projects across the UK, ultimately leading to appointment as PR and Marketing Officer.
Sales and customer service including; visual merchandising, luxury gift wrapping and fragrance profiling.
Carried out extensive market research and location research for events, delivered internal and external presentations to senior team and clients based on findings. Reviewed and produced new marketing and promotional materials for campaigns and company.
Created and managed online presence including responsibility for e-commerce admin (PPC, CRM and SEO), company photography and publicity materials. Managed, designed and attended trade and retail show activities leading to multiple awards including; Chelsea Flower Show, Country Living and Royal Hampton Court Flower Show. Product design and development including sourcing from global suppliers and creating exclusive designs for The Open Championship, The All England Lawn Tennis Club. Managed B2B and B2C customer relationships with clients including; Fenwick, John Lewis, Jojo Maman Bebé, Notonthehighstreet.com and The National Trust.