Working mother. Adaptable, resourceful, collaborative, creative, fun.
Business with a purpose. It resonates, and it matters.
I like to think of myself as an extension of your team; getting to the essence of your brand and helping to share your story through strategic communications services tailored to your needs.
With over 15 years working across all things communications for start-ups, SMEs and family businesses, I specialise in brand-building and getting that core message across in a way that connects to the audience authentically and emotively.
I provide support in evolving a business to strengthen its sustainability performance and improve its responsible impact for long term gain.
Clients, campaigns and images have been featured in Drapers, Elle, Evening Standard, The Financial Times, FTHTSI, Forbes, Harpers Bazaar, iD, Metro, The Telegraph, The Times, Vogue and WWD, among others.
Experience in: Social Media | Marketing Strategy | Public Relations | Copywriting | Photography | Corporate Communications | Web Design | Event Management | SEO | Internal Communications | E-commerce | Corporate Responsibility | Strategy | Marketing Communications | Strategic Communications | Digital Media | Digital Marketing | Social Media Marketing | Start-ups | Consulting | Digital Strategy | e-commerce | Illustrations | Illustration | Sustainability | Brand building | Newsletters | Management | Storytelling | Green branding | Green manufacturing | Sustainable marketing | Online Brand Building | Digital Copywriting | Mailouts | Brand marketing materials
Projects
- MISSING CLOTHIEROverseeing communications activity and brand strategy for luxury menswear brand MISSING. Designed for living, made entirely in the UK. Working alongside owners to ensure fluent tone of voice and core ethos is realised across strategic plans with both D2C and B2B activity. Creating content for website, social media, mailers and marketing materials. Seasonal campaigns in production. Creation of concept, copywriting and individual collaborations for upcoming Chef Campaign, launching in 2024. S
- Coco de MerCoco de Mer Overseeing communications activity and brand strategy for luxury lingerie brand Coco de Mer. Creation of concepts and Behind The Scenes imagery for SS22, AW22, SS23, AW23 and SS24 collections. Concept, content, activation and BTS imagery for 2022 ‘Icons’ campaign with Helena Christensen. Concept and copywriting for year-long partnership with British Model Charli Howard. Concept, copywriting and BTS photography for 2023 Icons campaign with Helena Christensen and Charli Howard. Es
- HeveaDesign and communications support, alongside delivery of launch for all new collections and products. Managing global brand and marketing strategy and activity. Creation and management of social media channels. Strengthening global media, influencer relations and customer services through social channels. Creation of photography, B2B and B2C newsletters, along with sell sheets for global audiences and sales strategy presentations for global teams. Strengthening UK retail presence for Danish
- LOUIS/OLIVERProduction and management of social media content and audience engagement for premium, sustainable men's sportswear brand Louis/Oliver, helped to launch in August 2019. Curating media bank for future use by all team members and affiliates, including product descriptions, fabrics and material details. Photography used across all brand channels and marketing material.
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Work history
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PhotographerVarious
London, United KingdomFreelance
Clients including; Penhaligon’s partnership documentary with Meadham Kirchoff for London Fashion Week, Tate Modern & Fashion in Motion at the V&A Museum; Hudson & Hudson brand photography including architectural, interiors and portraits and Wine Lister business portraits.
Account ManagerPositive Luxury
- London, United KingdomFull Time
Developed ongoing relationships with online influencer community, media outlets and retailers.
Copywriting, award submissions and brand storytelling.
Digital strategy support.
Brand launch planning.
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Skills
- Photography
- Copywriting
- Social Media
- Public Relations
- Communications
- Brand Building
- Digital Campaigns
- Illustration
- Abobe Illustrator
- Adobe Photoshop
Education
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BA (hons) IllustrationAnglia Ruskin University
- Cambridge, United Kingdom
Art and Design Foundation DiplomaLondon College of Fashion, UAL
- London, United Kingdom
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