MISSING CLOTHIER

Overseeing communications activity and brand strategy for luxury menswear brand MISSING. Designed for living, made entirely in the UK. Working alongside owners to ensure fluent tone of voice and core ethos is realised across strategic plans with both D2C and B2B activity. Creating content for website, social media, mailers and marketing materials. Seasonal campaigns in production. Creation of concept, copywriting and individual collaborations for upcoming Chef Campaign, launching in 2024. Support with strategic partnerships on a global scale, including pop ups and launches in Denmark, brand awareness and Project Earth campaigns with Selfridges, the UK stockist. Planning 2024 trunk shows in US, UK, Denmark, Germany and the Netherlands. Establishing partnerships with an aligned ethos to realise long term activations and maximum impact.