I’m a communications marketing and content specialist with experience in client facing roles across a range of industries, including fashion and the visual arts. In my roles as an account, project, and content manager, I have developed excellent relationship management and organisational skills and experience developing and implementing content strategies and multi-channel marketing campaigns for clients including What’s Your Legacy, Hanna Fiedler, the Spotahome Group, and Positive Luxury.
Projects
Work history
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Communications Marketing and Content ConsultantFreelance
London, United KingdomFreelance
Clients include: What’s Your Legacy, GreenUp, HANNA FIEDLER, and ZERRIN.
Achievements:
• Solely produced and managed a series of interviews and a breakfast event with women who are key leaders in a different range of industries; from fashion to visual arts, for a luxury womenswear brand. My client’s brand was exposed to circa 160K people as a result of the campaign.
Responsibilities:
• Defined and implemented content marketing strategies to increase clients’ brand awareness and drive traffic to their websites, informed by weekly and monthly reports using Google Analytics, Sprout Social, Sixtrix, and MailChimp campaign reports.
• Designed Marketing and PR assets for different clients, including (but not limited to) press releases, interviews, blog posts, social media content, email marketing & newsletters, presentations, behind-the-scenes photography, website copywriting, and brand identity materials such as lookbooks, business cards, leaflets, and stickers.
• Responsible for successfully implementing project management tools which have ensured a smooth flow of information and tasks, improving teams’ efficiency and maximizing the overall productivity.
Sustainability Project Coordinator (FTC)Positive Luxury
- London, United KingdomFull Time
A project management and communications writing and coordination role with the company behind the Butterfly Mark, a unique mark awarded to
luxury lifestyle brands in recognition of their commitment to creating a positive impact on people and our planet.
Achievements:
• Took ownership for the research, development, and copywriting of Positive Luxury’s annual sustainability report, which was distributed among attendees of the 2020 World Economic Forum and was downloaded over 3,000 times during the first month after launch.
Responsibilities:
• Managed and maintained detailed scheduling and project management tracking to prioritise work and ensure projects were produced to deadline.
• Coordinated with the internal Marketing and Commercial teams at Positive Luxury to ensure the alignment of the projects with specific business goals, reporting to the Head of Marketing on a weekly basis.
• Liaised with external clients, partners, and key employees from companies such as LVMH, Rakuten, and HSBC, ensuring good client relationships were maintained, and compiled case studies.
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Skills
- Project Management
- Strategy
- Adobe Creative Suite
- Design Management
- Editorial Layout
- Public Relations
- Intercultural Communication
- Sustainable Fashion
- Photography
- Fluent Spanish
Education
Curating Now: Roles of the Contemporary Curator
- London, United Kingdom
MA Design Management and Cultures, DistinctionUniversity of The Arts London (UAL)
- London, United Kingdom
Coursework:
• Case Study: “ECOALF” [Fashion Label]
• Brand Management & Editorial: “ODDBALLS” [Magazine Publication]
• Trend Forecast: “Sustainable Fashion Looks Forward”
Thesis:
Investigating the Communication of Sustainability in the Fashion Industry:
How to connect young consumers with small sustainable brands
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