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CRM ExecutiveCASS Art
14 days ago
  • LevelJunior
  • ProfessionsCRM Executive, Business Development Manager, Account Manager
  • TypeFull Time
  • LocationLondon, United Kingdom

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Description

This role reports to the Group Senior CRM Manager and will enable you to work closely with multiple departments and grow out Cass Art’s CRM capabilities and learn quickly in a fast-paced environment. You will be at the heart of our Cass Art’s Marketing activities, creatively communicating with our customers, testing new ideas that engage and ultimately drive revenue.
This role is based in our London Head Office with the option to work from home 2 days per week.
Key Accountabilities & Responsibilities (include but are not limited to):
  • Email creation and briefing , create engaging and impactful email communications with support from Design and Marketing teams
  • Drafting concise, focused copy suitable for email (subject lines, body copy etc.) and ensuring our tone of voice is consistent.
  • Work with Digital team and Group Senior CRM Manager to ensure our emails are customer-centric with clear journeys, managing the creation of landing pages or content pages as needed.
  • Proposing new or creative testing initiatives with the aim of increasing customer engagement. Implementing test and learn methodology and always iterating on testing plan.
  • Collate accurate reporting on email campaigns in line with targets and KPIs, recommending follow up actions.
  • Look to automate emails where possible and build out a CRM email plan that drives customer lifetime value (LTV) and retention
  • Managing our customer database in Ometria, understanding the database and utilising Ometria’s features to increase personalisation and send more relevant communications to customers.
Desired Knowledge Skills & Experience
  • Two years of Marketing Experience in a retail environment .
  • Working knowledge of an Email Service Provider and/or Customer Relationship Management system
  • Excellent and speedy copywriting skills with the ability to quickly grasp brand, audience and channel requirements
  • Proven talent for producing engaging content
  • Able to think from the customer point of view and to use this skill to drive response
  • Commercially driven and astute, able to retain a commercial focus at all times
  • Exceptional organisational skills, able to manage multiple projects and prioritise effectively to ensure deadlines are met
  • Strong interpersonal & communication skills, able to build strong internal & external working relationships
  • A team player with a collaborative ethos
  • Resilient, with the ability to work in a fast-paced retail environment

Skills Required

  • CRM
  • Marketing
  • Copywriting

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