Phillips’ email marketing manager holds a crucial role within an innovative and creative global marketing team based across New York, London and Hong Kong. The email marketing manager ensures that our brand goals and strategy are expressed through our email marketing programme. They will report back to the business on wins as well as making recommendations for future campaigns. This is an opportunity to work with many different groups across a fast-growing global art business running campaigns across auctions, exhibitions, institutional and corporate partnerships, as well as our drop-based e-commerce platform Dropshop.
Phillips’ email marketing manager holds a crucial role within an innovative and creative global marketing team based across New York, London and Hong Kong. The email marketing manager ensures that our brand goals and strategy are expressed through our email marketing programme. They will report back to the business on wins as well as making recommendations for future campaigns. This is an opportunity to work with many different groups across a fast-growing global art business running campaigns across auctions, exhibitions, institutional and corporate partnerships, as well as our drop-based e-commerce platform Dropshop.
Work across Digital, Marketing, Creative, Client Development, and Specialist departments to plan, design, produce, and execute email marketing campaigns
Liaise with Client Development, Marketing, Business Development, and Specialists to pull and prepare client email lists
Manage the routing of email creative and assets, consolidation of feedback, and approval process for campaigns with the appropriate stakeholders
Align campaign objectives by integrating relevant content, calls to action, tracking codes, and click-throughs to landing pages
Set up, proof, and test email campaigns including, but not limited to, A/B and subject line testing and mobile optimization.
Track campaigns report KPIs and other key findings including, but not limited to, open rates, CTR, and unsubscribe rates by various segments.
Liaise with Specialist departments and the Copyright Manager to facilitate copyright clearances for campaign imagery.
Maintain email marketing planning and deployment calendars, status documents, and other reports.
Perform ad hoc duties and projects as needed.