Creatively translate US English copy into local-market language while preserving the intended message, voice, and tone.
Ensure that localised copy is optimised for the intended market while maintaining the Apple tone of voice and intended message of the original creative, and adhering to inclusive writing standards.
Write English back-translations for all localised headlines.
Creatively own the origination of copy for local marketing initiatives in the relevant Italian language markets, working in partnership with strategy, brand, and creative teams.
Creatively advise the output of our language agency to ensure their writers and editors are delivering work that maintains Apple writing standards.
Proofread and edit copy during final in-situ validation, ensuring accuracy, clarity, and messaging consistency.
Collaborate with team members, project managers and producer teams to align on language validation and continuously innovate to optimise our processes.
Keep up to date on industry trends, cultural evolution and socio-political events in the market, as well as standard processes in copywriting, translation and technical writing.
An expert localisation writer — you’re adept at translating marketing copy while maintaining the original intent and the brand tone of voice.
A brilliant Italian writer — you love coming up with an inventive, concise headline as much as you enjoy crafting a well-honed paragraph of body copy.
A strategic writer — you understand the importance of hierarchy in messaging and can coordinate and structure multiple strands of information into a cohesive and compelling narrative. You can also translate sophisticated technical language into easy-to-understand copy.
Proficient in English — you can articulate and discuss creative and linguistic choices expertly and robustly in English.
Proficient with technology— you’re confident using software and platforms for localisation writing and validation, including CAT tools and online simulators.
Excellent writing ability with outstanding attention to detail.
Excellent time management and prioritisation.
Strong communication skills.