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Marketing Director - Soho HomeSoho House & Co
2 days ago
  • LevelSenior
  • ProfessionsMarketing Director, Head of Marketing, Marketer
  • TypeFull Time
  • LocationLondon, United Kingdom

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Description

The Role...
Soho Home are seeking an experienced and visionary Marketing Director to lead our global marketing strategy at Soho Home a premier luxury furniture retailer. This role is responsible for driving brand growth, market expansion, and customer engagement across multiple regions and channels. The ideal candidate will have a deep understanding of luxury markets, global brand positioning, and a passion for innovation in marketing and digital strategies.
Main Duties...
  • Global Marketing Strategy - Develop and execute a comprehensive marketing plan that aligns with the company’s growth objectives and strengthens its presence in the global luxury Homeware market.
  • Brand Positioning - Elevate brand awareness and reinforce the company’s global identity as a leader in the luxury home furnishings space.
  • Multichannel Campaigns - Lead the creation and execution of omnichannel marketing campaigns, including digital, print, PR, social media, and experiential marketing.
  • Customer Acquisition - Develop data -driven, personalized marketing campaigns that focus on customer segmentation to attract high -affluence customers, leveraging channels like social media, email marketing, paid ads & Print for optimal reach.
  • Market Research and Consumer Insights - Leverage market analysis, customer segmentation, and data -driven insights to inform marketing strategies and target high -net -worth clientele.
  • Team Leadership - Build, Manage and mentor a global marketing team, fostering a collaborative and creative environment.
  • Budget and ROI Management - Oversee the marketing budget and ensure optimal ROI through performance tracking and data -driven decision -making.
  • Partnerships and Collaborations - Cultivate relationships with Interior designers, influencers, media outlets, and strategic partners to enhance brand visibility.
  • Digital and E-commerce - Drive online marketing efforts, including SEO, SEM, email marketing, and social media, to enhance the e -commerce experience and generate qualified traffic.
What We Are Looking For...
  • Education - Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA preferred.
  • Experience - Minimum of 10 years in marketing roles, with at least 5 years in a senior leadership position within the luxury retail or furniture industry.
  • Market Expertise - Proven track record in expanding brand awareness in the home furnishing space
  • Global Mindset - Experience working in diverse, international markets with a deep understanding of regional cultural nuances.
  • Leadership Skills - Strong team management experience with a focus on mentoring, performance optimization, and fostering creativity.
  • Digital Proficiency - Expertise in digital marketing strategies, including social media, SEO, SEM, and e -commerce growth.
  • Analytical Thinking - Ability to interpret market data, consumer insights, and performance metrics to shape and optimize marketing efforts.
  • Communication Skills - Exceptional written and verbal communication skills, with the ability to present ideas and strategies clearly to internal and external stakeholders.
  • Creative Vision - A passion for design and a strong understanding of luxury brand aesthetics and trends
Benefits...
Soho House offers competitive compensation packages that feature global benefits and perks. Whether you’re seeking entry-level employment or a new opportunity to expand your potential, we offer training to develop the technical and managerial skills necessary to grow your career.
  • Every House Membership
  • Weekly Pay
  • Free lunch at Store X Café in 180 Strand on Mondays and Fridays
  • 50% off Food & Drink in Soho House venues, 7 days a week
  • Staff Room Rate; Any Bedroom, Any House, $100 a night
  • Private Health and Dental Care
  • Life Assurance
  • Birthday Day Off
  • Up to 50% Staff Discount on Cowshed & Soho Home
  • In Office Dog Policy
  • Season Ticket Loan
  • Christmas Office Closure
  • In conjunction with Soho Impact, take 2 days paid a year to support a charity of your choice.
  • Free Counselling Sessions
  • Our Cookhouse & House Tonic programmes offer unique food and drink trainings, events and opportunities to inspire and educate.
  • Continuous training to develop yourself personally and professionally
  • Exclusive access to our benefits platform with hundreds of discounts on shopping, gym memberships, holidays, insurance and much more
  • Team Events: From fitness sessions to cinema screenings and art classes, each month we hold a series of fun events which you can sign up to.

Skills Required

  • Marketing
  • Analytical Thinking
  • Leadership

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