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Marketing Manager (Acquisition)Save the Children UK
21 days ago
  • LevelMid Level
  • ProfessionsMarketing Manager, Marketer, Digital Marketer
  • TypeFull Time
  • LocationLondon, United Kingdom

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Description

Closing Date: 10-Nov-2024

Save the Children UK  has an exciting opportunity for someone to join us for a Maternity Cover as our Fundraising Marketing Manager (DRTV) .
We are keen to hear from highly motivated individuals with proven track-record of delivering effective individual-marketing campaigns across direct response TV or other online video channels who are looking for an exciting opportunity where you will be able to shape and deliver the strategy for our Direct Response TV campaigns which are pivotal to our fundraising acquisition programme.
About Us
We are Save the Children. Together, we fight for children every single day so that they can make their mark on the world and build a better future. We do whatever it takes to make sure they survive, get protection when they're in danger, and have the chance to learn.
About The Team
As Public Income and Engagement, we set the standard for brilliant, effective marketing across owned, and bought and earned channels. Working in squads with colleagues in Fundraising & Marketing, and across Policy, Advocacy & Campaigns, we deliver campaigns in line with our marketing plan that build awareness, 2 change minds and opinions, prompt people to act, and build deep relationships with supporters. We aim to sustainably increase the quality and value of our Individual Giving programme by continually testing, learning and innovating.
About the Role
The Marketing Manager (Acquisition) will plan and deliver effective direct response campaigns across paid channels, to build consideration, prompt action and drive income through the acquisition of new individual donors.
A key part of this role will be to lead on the day-to-day management and development of direct response TV (DRTV) and online video which are pivotal channels within our acquisition programme. By identifying the right supporters to target and inspiring them to commit to a regular monthly donation, you'll be a key driver of our Individual Giving supporter base growth and income.
Working within multi-disciplinary teams, you'll build strong relationships and cut through boundaries, in a fast-moving and dynamic environment. Leveraging agile principles, you'll flex and adapt - learning rapidly and responding to change, while keeping our supporters at the heart of everything you do.
In this role, you will:
  • Plan and execute direct response TV and online video marketing campaigns, across a range of channels (e.g. direct response TV, bVOD, CTV), with a focus on audience, to drive ambitious income targets.
  • Work as part of a multi-disciplinary team to attract new supporters – using insight and data to understand our audience's needs and motivations to build long term relationships.
  • Work closely with our media buying agency to approve, buy and optimise media. Manage and monitor budgets, analyse daily results and metrics to drive change as needed to ensure marketing performance against KPIs.
  • Collaborate cross-squad and with partner media agency to align DRTV and online video with the broader multi-channel paid media plan and integration with our Brand campaign where appropriate
  • Plan and collaborate with in-house and/or external creative and production agencies on the development of new DRTV creative, ensuring delivery on time and within budget
  • Develop and execute creative testing strategies to inspire audience engagement and action
  • Regularly analyse and report on performance across DRTV and online video channels and audiences, providing expertise to optimise results and deliver growth
  • Support and assist with training and supervision of Marketing Executives within the team. Manage, develop and motivate members to retain, and develop capacity, creative capability and talent to provide for succession and ensure delivery of business objectives.
  • Partner with Analyst squad members to assess marketing effectiveness, using data-driven insights to foster a test-and-learn approach and ensure learnings are effectively shared across the team, and recommendations implemented
  • Work with Senior Marketing Managers to manage budgets, including planning, reporting, and reforecasting.
  • Partner with CRO Specialist and others, to create a seamless supporter experience by ensuring consistency across all touchpoints, driving engagement, conversion and lifetime value
  • Keeping abreast of changes within the direct response TV and online video marketplace, and ensure learnings feed into quarterly planning
  • Collaborate with Save the Children International and other member countries, sharing best practices and insights on the trends of the various activities under its responsibility and helping drive the global production of new content for TV and online video.
To be successful, it is important that you have:
  • Demonstrable experience in managing and delivering marketing campaigns across direct response TV or other online video channels
  • Experience in direct response marketing including developing marketing campaigns, data analysis and audience planning
  • Project management experience with a proven ability to plan and manage activity that delivers complex projects on time and to budget
  • Experience of effectively managing external partners to drive performance and continual improvement, such as working with media agencies to plan, buy and optimise media, creative and production agencies
  • Experience of developing fundraising and/or marketing assets to drive action
  • Experience of effective management of campaign budgets, implementing most effective investment decisions in real time
  • Strong numerical and critical thinking skills, specifically the ability to analyse complex data and translate it into tangible information for strategic decision-making.
  • Demonstrable expertise in managing budgets efficiently.
  • An understanding of attribution and the different models that can be used
  • Strong understanding of the fundraising DRTV media landscape

Skills Required

  • Marketing
  • Marketing Campaigns
  • Critical Thinking

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